TikTok Statistics You Need to Know

Something SUPER special happened in 2016.

An app launched under two names—TikTok (global) and Douyin (China)—and began its meteoric rise.

Fast forward to 2025, TikTok isn’t just another social media platform. It’s a juggernaut with 1.12 billion monthly active users, dominating as one of the fastest-growing networks ever.

For context: it took Facebook and Instagram nearly a decade to reach that kind of scale. TikTok? It blew past them in record time.

But the story doesn’t end there. In January 2025, TikTok faced one of its biggest challenges yet: a ban from the U.S. government for its U.S. operations but the app is available back in the US, and TikTok continues to lead the charge as a platform for content discovery and creativity.

Key TikTok Statistics

• TikTok has 1.12 billion monthly active users worldwide.
• In the US, 170 million people use TikTok.
• TikTok’s US revenue reached $10 billion in 2024.
• US adult users spend an average of 53.8 minutes per day on TikTok.
• In 2024, TikTok was downloaded 875.67 million times.

How Many People Use TikTok?

According to eMarketer estimates, TikTok has 1.04 billion monthly active users worldwide as of May 2024.

Sensor Tower’s data reveal that TikTok reached a total of 1.12 billion monthly active users worldwide in Q4 2023.

According to the parent company Bytedance announcement, TikTok hit 1 billion monthly active users in September 2021.

We’ve charted TikTok’s monthly active user growth since 2018:

Out of 3.96 billion monthly active social media users worldwide, 26.26% use TikTok at least once a month.

Out of 5.4 billion internet users worldwide, 19.26% are monthly active TikTok users.

Sources: eMarketer, TikTok, Statista, ITU, eMarketer

How Many Americans Use TikTok?

According to TikTok CEO (Shou Chew) statement in January 2024, TikTok has 170 million monthly active users in the US. That’s an increase from 150 million reported in February 2023.

According to a recent Pew Research Center study, 33% of US adults report ever using TikTok.

eMarketer estimates suggest that TikTok has 117.9 million monthly active users in the US as of 2025, accounting for 32.9% of the population.

Sources: TikTok, Pew Research Center, eMarketer

TikTok Monthly Active Users by Region

More than half (51.17%) of TikTok’s monthly active user base is located in Asia-Pacific, the Middle East and Africa.

Here’s a breakdown of TikTok monthly active users by region:

Source: eMarketer

TikTok Downloads Worldwide

According to Sensor Tower estimates, TikTok downloads worldwide reached 875.67 million across App Store and Google Play in 2024.

In January 2025 alone, TikTok was downloaded 49 million times on iOS and Android combined.

Here’s a table with quarterly TikTok downloads worldwide since 2018:

Sources: Statista, Appfigures

TikTok Revenue

TikTok reportedly brought an estimated $10 billion in US revenue in 2024.

According to analyst estimates, TikTok revenue worldwide reached between $20 billion and $26 billion in 2024.

Source: The New York Times

Where Does TikTok Rank in Social Media Popularity?

In February 2025, TikTok became the 5th most-used social network worldwide, with 1.59 billion active users.

Here are the exact numbers:

Source: DataReportal

Average Time Spent on TikTok

Globally, the average time spent on TikTok was 95 minutes per day, more than any other social network.

Here’s a detailed breakdown of the average time spent in-app per day (as of Q4 2023) on TikTok and other leading social networks:

In the US, users spend an average of 53.8 minutes per day on TikTok, eMarketer analysis shows.

Here’s a table with the average time spent on TikTok and other social networks among US adult users:

Sources: Financial Times, eMarketer

US TikTok Users by Age

More than half (55%) of TikTok weekly active users in the US are between 18 and 34 years old. Only 14% of TikTok weekly users are 55 years old and older.

Here’s a complete breakdown of TikTok users by age in the US in 2024:

Source: Industry Dive

US TikTok Users by Gender

Recent gender demographics show that around 55% of weekly TikTok users were female while another 45% were men.

Source: Industry Dive

Most Followed TikTok Accounts

The most-followed TikTok user is Khabane lame, with 162.3 million followers.

Here are the exact follower numbers of the most popular TikTok users:

Source: Social Blade

Conclusion

That’s a wrap for my roundup of TikTok statistics.

While TikTok’s user growth has slowed recently and a brief shutdown with unclear future uncertainty affected its operations, it remains one of the most popular social networks worldwide, especially among younger audiences.